Our Story
Our Story
Ultimate Lens Hood 2.0
Funded on Kickstarter in 2018, the Ultimate Lens Hood is in use by thousands of photographers and enthusiasts all over the world. In 2019 we returned to kickstarter to launch the highly requested ulhgo and ulhmobile.
Josh Smith - CEO / Founder
The idea for the ULH was born from a trip to Japan back in 2015. Back then I was a snowboard instructor, and was lucky enough to travel from the UK to Japan for the best winter season of my life. Before getting started I spent a few days exploring Tokyo, and almost all of my photos from inside the many observation decks/towers turned out rubbish. [fully crap]
Development
Fast forward to now - with lots of past projects under my belt - the ULH is finally ready to launch! I have developed it through several iterations to arrive on what I fully believe to be the best combination of size, stretchiness and toughness for it to truly live up to the title of Ultimate Lens Hood.
One of the early discoveries was the colour: The ULH has to be black. Any other colour gives a horribly tinted vignette as it reflects the light and changes the colour of your photos. Black doesn't reflect any light, and therefore doesn't vignette or tint. Simples!
Satisfaction Guaranteed
We are proud to service over 10,000 happy photographers around the world.
